Meeting new people at networking events is often awkward and without something or someone to act as a social catalyst you end up either clinging to people you already know or giving up and going home early. HUBL bridges that gap by finding like minded people at an event and giving them the ability to form meaningful connections with each other.
Our goal for the project was to break down the high level concepts around this interaction and to find a navigable path around the social awkwardness of new connections. We knew that this endeavour was much more complex than it seemed and our ambition was to create a strong foundation structured in rapid testing and iteration to aide in discovering that path.
We took the product team back to first principles, looking at the problems that they were actually trying to solve without being distracted by whether or not their development team could do it or how fast it could be done.
We used design sprints to rapidly understand and define the problem the product was to solve and to create interactive concepts to test our design theories.
A New Beginning.
The test group feedback revealed that the transition from the lengthy initial sign-up flow to the “home” screen was also quite jarring. Having little direction by way of text labels or any kind of on-boarding, the test group overwhelmingly felt lost and either abandoned the app here or was unable to understand the purpose of this screen in general and the app as a whole.
With some simple on-boarding to set the tone that this was an event’s based app, we were able to mitigate some of the confusion. Reinforcing this by allowing you to browse nearby upcoming events and purchase tickets for them allows us to also build an audience for the app before an event had even begun.