HppyHour | Branding and Web Design

Biquiti is a global peer-to-peer remittance service that utilizes blockchain and traditional fiat rails to facilitate cross border and inter country payments.

With the rising buzz of blockchain technology, this Toronto-based start-up saw the space as an exciting opportunity to think about how it could positively impact the world. Intrigued by the idea of financial inclusion, they were at the starting line in creating a dialogue of how blockchain can provide people with more options to transfer funds around the globe - not only as a necessity of life but as a step towards removing global financial barriers.

The ask
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In late 2020, Biquiti was still in its early stages of development. While they had an inspiring vision and motivation to do something different, they were still a long way from having a definitive offering, product or even brand. As the story with most startups, they realised they had to stand up before they were able to crawl. So meanwhile Biquiti’s team hunkered down to define what would go into their MVP, they engaged HppyHour to help them translate their vision into something exciting and engaging for potential investors and consumers. They needed to build a website that would capture the interest of a wide variety of audiences, while articulating what was still highly abstract in the general public’s eye. The challenge was how to communicate Biquiti’s core value proposition in a manner that was easy to understand.
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Having carved out a niche in the crypto marketing space, the HppyHour team couldn’t have been more excited for this opportunity. But before there could be a website, Biquiti needed a brand. Together, a project team consisting of multi-talented web designer-developers, motion designers and writers took on this challenge.

Defining a brand that stands out and scales

The robust capabilities of Webflow allowed HppyHour to create these interactive sections using little to no code, which when compared to other platforms would have been a much more involved and costly process. Since HppyHour teams are led by Designer-developer hybrid experts, there is also no need for inefficient handoffs between design and development, mitigating any quality loss and saving clients even more time. Another advantage of using Webflow is that it allows for greater transparency as stakeholders have the ability to review progress in real time.

Moving from concept to design to development, this entire process enables HppyHour to successfully complete projects as seamlessly as possible - and that makes us all Hppy.

A consistent story and seamless user experience

HppyHour’s website process also takes on a lean approach and often happens in parallel to that of branding. Workshops held during the Lean Brand process also help to unpack core messaging that’s essential for website content. A small nimble team led by a designer-developer ensures continuity through the stages of the engagement - from design, to content, to build. This helps in crafting a holistic story that starts with the brand and stays consistent leading through all digital touch-points, be it the website or other marketing collateral.

As blockchain and crypto was still a highly abstract space for the general public, HppyHour had to break down the information into an easily digestible format. Using their deep understanding of UX, they designed layouts aimed at easy navigation by presenting information in an intuitive and focused manner. The long scrolling landing page was designed to funnel information from a wide overview to specific details. At the top, the messages are direct, simple, and give a high-level overview of Biquiti’s core offering and values. Then as the viewer scrolls down the page or navigates between pages, they are presented with information in more detail using interactive sections to illustrate more complex offerings. With this format, even those who are new to the crypto space could easily understand the main values of the company while being eased through an educational journey. And for those already dabbling in the space, they can quickly access the information they need through simple interactivity.

Lean is the now and the future

While branding is a practice that has existed well before the digital era came into full bloom, there is a much more efficient and effective approach suited towards building digital brands in an age where start-ups can fizzle out as quickly as they can ignite - we call this the Lean Brand. Traditional branding can take months (if not years) and a massive chunk of the budget to finalize, but brands living in the digital space require flexibility and speed to change as they change. The Lean Brand is a scaled down process that focuses on what the company needs to keep moving without getting bogged down by fine details that can be better finessed in later stages. This approach generates an output that enables companies to quickly get on their feet while remaining flexible for continuous, iterative growth. In the end, it can save a new or growing company a lot of time, money, and stress.

Typically the Lean Brand process follows a few key steps, each taking approximately one week:

Discovery (Workshop with stakeholders to understand and expand the vision)
Ideation (Exploring inspiration and a few potential concepts)
‍Creating (Designing brand elements and assets)
‍Application (Digital brand sheet defining styles needed for website).

A consistent story and seamless user experience

HppyHour’s website process also takes on a lean approach and often happens in parallel to that of branding. Workshops held during the Lean Brand process also help to unpack core messaging that’s essential for website content. A small nimble team led by a designer-developer ensures continuity through the stages of the engagement - from design, to content, to build. This helps in crafting a holistic story that starts with the brand and stays consistent leading through all digital touch-points, be it the website or other marketing collateral.

As blockchain and crypto was still a highly abstract space for the general public, HppyHour had to break down the information into an easily digestible format. Using their deep understanding of UX, they designed layouts aimed at easy navigation by presenting information in an intuitive and focused manner. The long scrolling landing page was designed to funnel information from a wide overview to specific details. At the top, the messages are direct, simple, and give a high-level overview of Biquiti’s core offering and values. Then as the viewer scrolls down the page or navigates between pages, they are presented with information in more detail using interactive sections to illustrate more complex offerings. With this format, even those who are new to the crypto space could easily understand the main values of the company while being eased through an educational journey. And for those already dabbling in the space, they can quickly access the information they need through simple interactivity.

Onwards and upwards

The website was successfully launched within two months and have since helped Biquiti successful capture hundred of leads for Beta testing, all the while enabling the team to facilitate potential investment conversations. The Biquiti team is now ramping up for more growth and preparing to launch the next phase of their site with HppyHour’s help.

Biquiti. ‍Facilitating blockchainpayments.

Defining a brand that stands out and scales

Biquiti.
‍Facilitating blockchain
payments.