With the rising buzz of blockchain technology, this Toronto-based start-up saw the space as an exciting opportunity to think about how it could positively impact the world. Intrigued by the idea of financial inclusion, they were at the starting line in creating a dialogue of how blockchain can provide people with more options to transfer funds around the globe - not only as a necessity of life but as a step towards removing global financial barriers.
In late 2020, Biquiti was still in its early stages of development. While they had an inspiring vision and motivation to do something different, they were still a long way from having a definitive offering, product or even brand. As the story with most startups, they realised they had to stand up before they were able to crawl. So meanwhile Biquiti’s team hunkered down to define what would go into their MVP, they engaged HppyHour to help them translate their vision into something exciting and engaging for potential investors and consumers. They needed to build a website that would capture the interest of a wide variety of audiences, while articulating what was still highly abstract in the general public’s eye. The challenge was how to communicate Biquiti’s core value proposition in a manner that was easy to understand.
Having carved out a niche in the crypto marketing space, the HppyHour team couldn’t have been more excited for this opportunity. But before there could be a website, Biquiti needed a brand. Together, a project team consisting of multi-talented web designer-developers, motion designers and writers took on this challenge.